Users will soon have a updated setting that enables them to reduce the volume of artificial intelligence-produced media appearing in their feeds. This step comes as the platform disclosed that it presently contains in excess of 1 bn AI-generated clips.
Testing and Rollout
The new functionality is being tested over the following weeks before a global launch. This advancement aligns with a surge in AI-generated material, fueled by new content generation software.
AI Content on Other Platforms
Recent reports that nearly one in 10 of the fastest-growing content creators on a competing service only show clips produced artificially. A considerable share of this material is considered low-quality AI content, a phrase for poor-quality, factory-style content that is frequently absurd or bizarre.
“We know from our community that numerous viewers enjoy content produced via AI tools, including AI artwork to science explainers, and we want to provide users the ability to see more or less of that, based on their own preferences,” said a platform representative.
AI on the Platform
The service shared that there are presently 1.3bn videos on its network identified as made with AI. Overall, over 100 million media items are submitted to the app each day, making AI-generated material a relatively small percentage of its overall inventory.
Customizing Your Feed
Members will be able to limit or boost the level of AI content they watch by accessing the “manage topic” option in the app and choosing AI-made media. Further subjects that currently be adjusted under the filter include politics, style, aesthetics, and choreography.
Content Labeling and Policies
TikTok’s guidelines oblige creators to label lifelike AI-made content, and it prohibits harmful AI impersonations of well-known individuals or emergencies. Any realistic AI video that is without a tag can be deleted under its user guidelines.
Furthermore, the app will henceforth apply an AI-generated tag to content produced via its built-in AI features, or identified by an industry-wide initiative for spotting AI-generated material. This step is intended to help prevent users from trying to circumvent the disclosure requirement.
Responsible AI Funding
The platform is additionally introducing a $2m awareness program for experts and organizations to create informative material about using AI responsibly. This initiative will assist charitable organizations dedicated to teaching programming and robotics.
Content Safety Approach
The video-sharing app has justified its safety measures, during controversy over proposals to make redundant a large number of review team members in Britain. TikTok is set to eliminate hundreds of positions in its content moderation division in London, with trade unions and internet security professionals raising concerns that staff are being displaced by automated systems.
A company official clarified that human moderation would still have a role, but AI can shield workers by eliminating the most graphic content before it is viewed by humans. The company announced a significant reduction in shocking and graphic content reviewed by content reviewers over the past year due to the use of its AI tools.
We believe it is crucial to balance people and machines to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to limit contact with unsafe media as rapidly, which is why a significant AI assistance is making a difference operate efficiently.”
